Journey
"Rahu Care began in 2021 from a conviction that is both professional and deeply personal. I believe hair tends to do best when the scalp is healthy and supported.
During my years working as a hairdresser, I saw the same frustrations every day. Clients came to me with scalp imbalances, irritation, and hair that felt stuck in a cycle of never truly thriving. I wasn’t just observing these issues from behind the chair. I was living them. For years, I struggled with my own psoriasis and eczema, searching for a routine that was effective enough to meet professional standards, but gentle enough to help my scalp settle.
When I realised the products I was looking for simply didn’t exist, I decided to build the solution myself.
From the start, Rahu Care has treated the scalp with the same care as the hair itself. When the scalp is balanced, hair has a better chance to reach its full potential. My years of hands-on experience with many different hair types, combined with deep research into ingredient science, led me to create a brand built on intention rather than trends. We try to understand what is driving common concerns and address them thoughtfully, without shortcuts.
Environment
On average, a single household discards approximately 24 plastic shampoo and conditioner bottles each year.
Rahu Care was created to unite two principles that are too often treated separately: salon-quality performance and a more responsible, low-waste format. Many of our products are therefore developed as concentrated solid bars, helping to reduce unnecessary packaging and the transport of excess water.
By focusing on concentrated formulations and water-conscious solutions, we are able to lower our environmental footprint without compromising product performance or sensorial experience
The role of pH
Small formulation details matter, and pH is one of them. Hair and scalp naturally function best in a slightly acidic range, typically between pH 3.6 and 5.5. When this balance is disrupted, hair can become more fragile and the scalp more reactive.
That is why pH is a key consideration in every Rahu Care formula. Each product is carefully calibrated to support the hair’s natural structure and the scalp’s barrier, helping maintain strength, comfort and balance over time.
Rahu means peace
Rahu means peace in Estonian, and it reflects the way we choose to create. While our initial production took place outside of Estonia, it soon became clear that building something truly considered required close involvement at every stage. In 2021, we made the decision to move our artisan production to Estonia and begin again from the ground up.
We allowed the process to take time. Each batch was carefully tested and refined in close collaboration with a chemist, ensuring that every formula met our standards before reaching the market.
Rahu Care is not driven by speed or short-lived trends. It is guided by thoughtful formulation, long-term performance and a commitment to earning trust over time. For us, this approach represents peace - the confidence that what we create is made with integrity, knowledge and care."
- Paula Heintare
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